Inbound Marketing Methodology that helps grow your business in the long run.
In this phase, the content is created and put where your targeted audience can see it. The main goal at this stage is to bring the attention of your prospects to your products/ services. Practices generally include – Creating value with Blogging, Using Social Media to drive traffic, Using SEO to be found in search engines results, Leverage others’ audiences, Creating meaningful retargeted PPC Ads.details/ queries, please contact us.
Convert Prospects into Leads:In this phase, the prospects or visitors who visit the landing page are offered with the required information they’re looking for. The contact information such as email is collected in order to convert prospects into leads. Practices generally include – Use of Calls-to-Action, Offering value-rich Content, Converting visitors using landing pages, Use of the Opt-in forms for better conversions, Social proof for credibility.
Close the Deals:In this phase, the deals are closed and prospects/ leads are transformed into customers. Practices generally include – Use of a CRM tool to track leads, Sending emails to leads, Setting up Marketing Automation, Creating sales focused content, Using Analytics to find top channels.
Delight Your Customers:In this phase, you need to provide both your customers and leads with a great service. They should receive the support especially when they need it. The key is to keep engaging with your leads and customers via no-nonsense emails, social media, Ads and so on.
