Inbound Marketing helps attract prospects using specific ways of Content-marketing and promotion.These prospects turn into Leads. Your Leads are then targeted with content and turned into Paid customers. That’s how you close deals and make more sales. Later, you can also Delight your customers with various other offers and Quality-support. Inbound Marketing also helps build your online brand identity. Also as a business, you learn how to use your Content in a strategic way in order to gain maximum exposure.